The newly launched Beauty brand by Kim Kardashian – KKW BEAUTY – more precisely its visuals – are mind-blowingly stunning. But we can’t help but notice Kanye West’s signature in it. From the color palette, to the toned town minimalism, all the way to the CAPS, it’s signature Kanye. Which by no means matters; it just shows how much of great influence he had on all his wife’s ventures, style and dare we say overall demeanor. We at Rhaw Studio are obsessed with Kanye’s design skill & aesthetic, and KKW BEAUTY is simply stunning design work in play.